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LOCALIZACIONES PARA TURISMO DE EVENTOS E INCENTIVOS:
La Habana: Complejo Palacio de Convenciones ( Incluye
el hotel Palco y el recinto ferial PABEXPO); capitolio de
La Habana, recinto ferial EXPOCUBA, Casa de la Amistad, Centro
de Eventos ORTOP, Club Habana, Salón Arcos de Cristal.
Además, hay condiciones creadas en los hoteles Golden
Tulip Parque Central, Habana Libre Tryp, Meliá Cohiba,
Meliá Habana, Nacional de Cuba, Ambos Mundos, Comodoro,
Copacabana, Habana Riviera, La Pradera, Neptuno- Tritón,
Novotel Miramar, Bello Caribe, Horizontes Capri, Horizontes
Deauville y Horizontes Panamericanos Resort.
Varadero: Centro de Convenciones Plaza América
y hotel Meliá Varadero.
Holguín: Hoteles Meliá Río de
Oro y Pernik.
Santiago de Cuba: Centro de Convenciones Teatro Heredia
y hotel Meliá Santiago de Cuba.
Pinar del Río: Hotel Horizontes Los Jazmines
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With the aim of knowing the singularities
of this segment, its development and perspectives in Cuba, Caribbean
Tourism Excellences magazine, consulted documents advanced by Mr.
Eulogio Rodríguez, President of the Convention Bureau of
Cuba and interviewed Mr. Regino Cruz, Director of the incentive
section of this Bureau.
Particularities of an Incentive Tourism
The organizers of a trip of this kind, always paid a visit ofinspection
to know in advance the proposed program, but that of every group
has to be a "tailored-made suit".
 Every
enterprise aspires that its trip is unique and unrepeatable; to
achieve this, a high standard professionalism should be implemented,
and especially, much creativity and talent. Its complex nature is
rewarded since it generates three or six times more revenues than
those gathered through the conventional tourism.
 Incentive
Tourism in Cuba: History and Present
The incentive tourism segment reaches its highest development
in the last 6 years. In 1999, 45,000 tourists were received in groups
of this kind and the objective of this year is to double the figure
and raise it to 119,000 in 2003.
To maintain this growth, Cuba counts on a culture of events and
a professional technical foundation, excellent centers and convention
hotels, but the most significant of our programs is summarized in
elements such as culture and the Cuban national identity, the quality
and idiosyncrasy of the people and the political and social stability
among other things.
Who Comes and Which is the Destination?
Currently the main markets of Cuba are located in Europe, Spain,
France and Italy as major countries that send tourists to the island.
According to official statistics, 10% of the tourism that arrives
in Cuba comes to participate in congresses, conventions and incentive
trips. Havana is a perfect scenario for this type of trips for the
quality of its halls, hotels, centers of alternative recreation
and, especially for its history and human warmth.
 Projections
of Incentive Tourism in Cuba
According to the WTO forecasts, the number of tourists will
reach 1,600 million in 2020 and the products that register a higher
growth will be the events and the adventure tourism, also practiced
by many incentive groups.
To effectively answer the expected growth, Cuba is aimed at identifying
possible markets, participating in specialized fairs, presentations
and contacts with the main press organs of the sector. Actions are
to be made that enable the best use of its potentialities and to
open the doors of the great sending markets for this tourism segment
while, at the same time, contacts are expanded with the main incentive
houses and enterprises that search new destinations.
The agreement signed by the Ministry of Tourism and the Convention
Bureau of Cuba on price policy, enables the implementation of encouraging
views in the low season.
With the VIP services for VIP users, Cuba will contribute to materialize
the aspiration of the tourism professionals in events and incentive
trips in this part of the world: to take to our region 12% of the
world market.
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